There are many marketing techniques that companies can use to either reach their customer base or bring new potential customers in their base like email marketing. But also social media marketing, affiliate marketing, and internet marketing are just a few of them. An interesting marketing technique to note is email marketing, which you will find more about in this article.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer-term implications for your bottom line. The major exception to this would be a business directly related to holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. The business will be back on track in a day or two.
A good relationship with email marketing
Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products, and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
It is important that you obtain subscriber consent before you begin emailing them. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
Friendly form line
It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.
To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don’t tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.
Find out who your competitors are and sign up for their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
Tools to measure email marketing
Use tools to measure the success of your email marketing campaign. You should learn all you can about how many times your emails are read, if your subject lines are being read, which articles you write are being read, etc. Using information like this can help with the future success of your campaign since you will know what works and what does not.
Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.
Take advantage of pre-header material to make the various email previewers work in your favor. A preheader is simply the first line from your email’s body text, and it’s placed in a prominent location. A variety of email clients, including Gmail, place this preheader immediately after the subject, making this a great method for grabbing the attention of your readers.
Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers.
Balance your emails
Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they’ve wasted time signing up for emails that they’re not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign’s frequency.
It is very important to pay attention to when you send your e-mails. If you send them in the middle of the night or very early in the morning, some of your recipients might simply delete your e-mail when they wake up along with the rest of their junk mail. Utilize tracking tools to determine the ideal time to send your e-mails.
When following up with clients, you could send a follow-up email to them with a message that confirms their interest in one of your products or services. You could include a link that says to watch it. The ending of the message could include another link that allows them to add your product or service to their cart.
Program your email messages to include the recipient’s name in the subject line or body of your message. An email message that includes the recipient’s name will feel much more personal. This sense of connection with the marketing will make them inclined to read the email and more likely to follow links within it.
Make sure your customers have an “opt-out” option available on your emails. For whatever reason, you may get a reader that no longer wants to receive emails from you. Provide your end of the bargain in your emailing policy by allowing them to choose to end their subscription.
As you know, there is a wide variety of marketing techniques that companies use to interact with current and potential customers. Among these are social media marketing, internet marketing, and of course, email marketing.
After reading the information presented in this article, you should now know more about email marketing and how to use it.
You might like our article about Affiliate Marketing